Alessandro Amato

Design Engineer and co-founder of NeueHaus.

I’ve been working across design and engineering for over ten years, in-house at brands like New Balance and Rituals, at agencies, and independently with designers, directors and studios. My main interest is people, and code is the tool I use to make things they enjoy using, and to give the teams behind them systems they can rely on.

Today most of my work happens at NeueHaus, the curated network for independent creatives that I co-founded, where I design and build our identity, neuehaus.io and Spektrum, our members’ app. With partners like Little Plains I bring the same thinking to brands such as CoinFund and Axiom Bio.

For the last two years that work has also meant AI. I build Brand Toolkits: brand systems as connected, editable tools that people and agents use every day, like the motion studio inside our website, so a team can produce on-brand work at scale while the final pass stays with a person. I write about it in The NeueStack.